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Pokémon (an abbreviation for Pocket Monsters in Japanese) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures. The franchise was created by Satoshi Tajiri in 1996, and is centered around fictional creatures called "Pokémon". In Pokémon, Pokémon Trainers are people who catch, train, care for, and battle with Pokémon. The English slogan for the franchise is "Gotta Catch 'Em All!".